Guest CRM

Turn first-timers into regulars.

One unified profile per guest — visit history, preferences, allergies and loyalty score — built automatically from every booking. Bring them back with post-visit review requests.

On Pro & Enterprise

Guest profile

Live
SM

Sophie Martin

[email protected]

Regular

87

/ 100

Loyal guest

Visits

12

Last visit

8 Jun

Avg spend

€99

VegetarianGluten-freeBirthday 🎂

Visit history

8 Jun 20254p€126
15 Mar 20252p€74
22 Nov 20246p€198
Unified profiles

One profile per guest

Every booking and walk-in builds the same profile automatically. Party sizes, visit frequency, spend history and a loyalty score — all in one place, across every visit.

  • Visit history built automatically from every reservation
  • Loyalty score updates after each visit — no manual input
  • Average spend and party size tracked across all time
SM

Sophie Martin

[email protected]

Regular

87

/ 100

Loyal guest

Visits

12

Last visit

8 Jun

Avg spend

€99

VegetarianGluten-freeBirthday 🎂

Visit history

8 Jun 20254p€126
15 Mar 20252p€74
22 Nov 20246p€198
Preferences & allergies

Preferences and allergies, remembered

Dietary needs, allergens and special occasions are tagged on every profile. Your AI assistant suggests allergy tags from booking notes so nothing gets missed.

  • Dietary tags (vegetarian, gluten-free, nut-free, and more)
  • Occasion tags (birthdays, anniversaries) auto-suggested by AI
  • Free-text notes visible to front-of-house at the moment of seating

Preferences & tags

AI-tagged

Dietary & occasions

Vegetarian 🌱Gluten-freeNut allergyBirthday 🎂Anniversary

Host note

Always requests the corner table. Celebrates birthday in June — bring a complimentary dessert.

AI

Birthday and anniversary tags were suggested by AI from booking notes and confirmed by the team.

Bring them back

Bring them back automatically

Send a personalised review request after every visit with one click. Guests leave happy reviews on Google, Trustpilot or TripAdvisor — and your loyalty data tells you when to reach out again.

  • Automated post-visit review requests via email or SMS
  • Reviews collected on Google, Trustpilot and TripAdvisor
  • Return-rate insights — see which guests are drifting and win them back

Review requests

Automated
Sophie M.

Booked online, seated on time, perfect evening.

GoogleRequest sent
James K.

Staff already knew about our anniversary. Exceptional.

Trustpilot
Laura B.

Great food and seamless table management.

TripAdvisor

How guest CRM works

1

Guest visits

Every booking or walk-in adds to the guest's profile — party size, spend, time, and any notes from the host.

2

Profile builds automatically

Visit history, loyalty score and AI-suggested tags update in real time. No manual data entry required.

3

Personalised follow-up

A review request goes out automatically after the visit. Your team sees the full profile on every return — and can greet regulars by name.

We knew a regular guest was drifting when the CRM flagged she hadn't returned in 90 days. A personalised message brought her back the following weekend.

— Restaurant owner, Brussels

Know every guest. Bring them back.

Join venues across Europe using Deskadora to build real guest relationships, automatically.