Turn first-timers into regulars.
One profile per guest, built automatically from every booking: visit history, loyalty tier, reliability score, preferences and allergies. Bring them back with post-visit review requests.
- Profiles built automatically
- Reliability score 0 to 100
- Review requests included
Sophie Laurent
Every 21 days
Client reliability
Excellent client
Score breakdown
- Base score70
- Loyalty bonus+15
- Recency bonus+10
- Cancellation penalty-5
Total visits
12
Last visit
Sep 26
Total spend
€1,248
Avg party size
3.6
Smart note
Friday regular, usually a party of four. Vegetarian, celebrates her birthday in October.
Client Profiles
Search clients…Every booking builds the guest's profile for you.
Bookings and walk-ins build the same profile automatically: visits, last visit, total spend, average party size and a loyalty tier from New to VIP. Nothing to type in.
- Profiles link by phone number or email, so a returning guest is never duplicated
- Loyalty tier from completed visits: New, Regular, Silver, Gold, VIP
- Filter by minimum visits, last visit, creation date and tags
Sophie Laurent · 4
“One of us has a peanut allergy. It's Anna's birthday on the 14th, could you add a candle?”
Tags
Allergies and occasions, caught from the booking note.
When a guest writes a special request, AI reads it and adds the matching tags to their profile: allergies, high chair, wheelchair, birthday, anniversary. Dates it finds, like a birthday, drive the upcoming birthday and anniversary tags.
- Tags added automatically from special requests
- Birthday and anniversary dates picked up and tagged ahead of time
- Staff notes and tags show on the reservation, so the team sees them at the door
At risk of churning: no visit in a while
How was your visit?
Thanks for visiting Le Petit Jardin! We'd love it if you left us a review.
Leave a Google ReviewKnow who is drifting, and bring them back.
A guest with at least three visits is flagged as at risk when the time since their last visit is more than twice their usual rhythm. After every visit, a review request goes out with your Google, Trustpilot or Tripadvisor link.
- At-risk flag from each guest's own visit rhythm
- Review requests by email, SMS or WhatsApp
- Low reliability scores are flagged in the audit log when the guest books
How guest CRM works
01
Guest visits
Every booking or walk-in adds to the guest's profile, including party size, spend, time, and any notes from the host.
02
Profile builds automatically
Visit history, loyalty tier, reliability score and AI-added tags update as bookings come in. No manual data entry required.
03
Personalised follow-up
A review request goes out automatically after the visit. Your team sees the full profile on every return, and can greet regulars by name.